Crux Legal is a law firm in downtown Denver that specializes in business disputes and commercial lawsuits.
Crux was a new business when they retained Encite as their marketing and advertising agency.
They charged us with the task of creating a brand identity from scratch. We used our agency’s unique Brand Audit Process to uncover more about Crux’s mission and vision, goals, services, fee structure, and target market of clients.
The advertising and marketing services that we provided for Crux included:
- brand identity (including logo, tagline, and company colors)
- visual identity (for print ads, as well as online advertising and marketing)
- online presence (website design and development)
We emphasized the word “crux” to evoke images of “the most difficult part of a climb,” and we used craggy outdoor photographs, as well as images of law and justice to convey Crux Legal’s main focus.
The colors chosen for the logo and website (blues and grays) represent a modern take on the conservative legal industry.
Your logo and brand should be unique to your business or organization. In our logo design and branding process, we work with you to identify your primary products or services, your target market, and your goals and mission – and then we bring those to life visually in a striking, clean, memorable logo.
Please note: In addition to branding, visual identity, and website design and development, our marketing agency in Denver, Colorado also offers: strategic planning, social media marketing and optimization, graphic design and copywriting, public relations, event marketing, and media planning and buying.