Category: Strategy

25 Jul 2018

“Why is Social Responsibility Important?”

You’ve got a solid product, a loyal customer base, and a great sense of brand identity.   So what’s missing?   One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]

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30 May 2018

Brand Promise

We all can think of brands who have a promise to their customers… stumped? Let’s define what a brand promises is, why it’s important and then talk about a few of the iconic brand promises. Brand promise is similar to brand values and purpose – it is the connection between their perception of what your […]

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24 Apr 2018

Brand Voice

As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]

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24 Apr 2018

Brand Difference

Brand positioning, much like brand perception, is referring to where your brand appears in the mind of a customer. This as well, should be included in your brand strategy. Differentiation or positioning, is attempting to create a niche for your brand that separates the company from the competitors in the market. In today’s business world, […]

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11 Apr 2018

Brand Perception

Brand perception is all based off of your customers attitude toward your brand. Perception is the perceived value of your brand and you want this to be positive! Haven’t you heard the saying: the company is only as good as the customers perceive it to be?! Don’t lose sight of our previous post on Brand […]

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02 Apr 2018

Brand Strategy: Why is it important?

In the upcoming weeks, Encite International, will be posting content in a series on branding. As stated in a previous blog post, many companies reach out to local marketing agencies to assist them with their brand needs. But why? How important is brand strategy for company? Brand strategy is the guiding light behind a company, […]

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19 Mar 2018

Company Culture

Company culture is the core identity of a business. The bigger question is what all is comprised within the broad spectrum of company culture? According to various sources company vision, values, norms, systems, symbols, language, assumptions, beliefs and habits are all contributing factors. Your company’s culture is already preexisting within your organization – employees, founders, […]

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19 Feb 2018

Influencer Marketing

2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]

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08 Oct 2017

Changing Company Image – Rebranding

Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]

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