Category: Reputation Management

06 Jan 2013
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

New Year, new chances to screw up

A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]

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14 Dec 2012
Marketing Agency Denver CO | Advertising Agencies Denver | Marketing Consultants

Most unprepared to accept Social Media criticism

Advertising agencies have adapted to new marketing tools very well over the years. In fact, a certain advertising agency (not mentioned) has pioneered several new initiatives that are now common practice. With online communities and social media becoming an ordinary ritual for millions, marketing agencies use this instrument to create awareness, promote sampling and establish […]

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08 Dec 2012
Marketing Agency Denver CO | Marketing Consultants | Advertising Agencies Denver

Emotional connection to your brand

Advertising and marketing agencies salivate over certain clients. At least, Encite does. Well, not literally. Certain clients’ products and services make it easier on marketing agencies because of their fundamental offerings. These offerings tend to be easy to connect to an emotion, and emotion is a great influencer of buyer behavior. Whether you are aware […]

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01 Dec 2012
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Best work all the time

The marketing and advertising industry is pretty unique. Marketing and advertising agencies can struggle with the varying dichotomies of the trade. This industry is objective given that clients are expecting a return on their marketing investment by seeing real gains in revenue, market share and brand recognition. It is also subjective on the creative side […]

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24 Nov 2012
Branding, Logos, Corporate Identity | Marketing Agency Denver CO | Advertising

Big Decision: Bringing creative tasks in house

Small businesses obviously have many challenges, with many considerable decisions coming across business owners’ desks everyday. Budgetary concerns are constantly a big one, but the one that owners must inevitably face is addressing those tasks that they outsource. Outsourcing to vendors that specialize in certain fields are vital in creating and maintaining great work, which […]

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09 Nov 2012
Creative | Graphic Design, Collateral Materials | Marketing Agency Denver CO

Huge marketing and advertising blunder: American Apparel

I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]

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