Category: General

13 Mar 2015
Branding, Logos, Corporate Identity

Cognitive Dissonance

Psychologists describe cognitive dissonance as the mental stress that occurs when someone is confronted by information that conflicts with their existing beliefs or values. People want internal consistency. When something challenges our assumptions, we do whatever we can to regain the consistency between what we believe and our reality. A classic example of cognitive dissonance […]

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02 Jun 2014
Advertising, Direct Mail, Packaging

My marketing doesn’t work!

The challenges for advertising agencies aren’t any bigger than any another business. We deal with unruly clients, dishonest employees and stubborn vendors. We also worry about new business development, economic ups & downs and competitors, just like everyone else. So our problems aren’t totally unique, they are just different especially if you work with small […]

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01 Nov 2012
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Would you take your product off the market?

Any business would give just about anything to build a loyal client base. In fact, many do give everything attempting just that. Unfortunately, due to poor marketing and advertising, business decisions or an inferior product, failure for many businesses is a reality. So if you were a small business fortunate enough to have a loyal […]

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26 Oct 2012
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You got the “likes”, now what?

Social Media management is a phrase becoming more and more prevalent in our everyday vocabulary. Well at least in Encite’s vocabulary. Marketing and advertising agencies continue to see these projects on a regular basis. I know we have several clients that we manage their social media channels for. One in particular is Supper Solutions (SS), […]

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19 Oct 2012
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Brand Evolution

I really enjoy working directly with Encite’s small business clients. They are innovative, driven and hard working business people with a passion for their companies, industry and customers. My role as president of an advertising and marketing agency sometimes requires me to be in confrontational situations or have uncomfortable conversations. This is the nature of […]

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12 Oct 2012
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You think you have it hard, try being a sports marketer

The fall sports season is upon us. College football is in full swing, professional football has already had a few headlines, and European soccer has produced the leaders of the league. All we need now is for the National Hockey League to get their stuff together, hammer out a deal, and get the season underway. […]

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05 Oct 2012
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Struggling with creative

During the course of running a marketing and  advertising agency, I have worked on the design and layout of hundreds, if not thousands, of creative projects including print, direct mail, corporate identity, website & online and public relations. It is hard not to have a personal investment in the artwork that we produce here at […]

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28 Sep 2012
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Marketing an international program in the U.S.

I am involved in several business, trade and networking groups here in Denver. They vary from government groups to alumni associations to charity organizations. I am active in these groups for a variety of reasons, but they ultimately help me acquire business for my marketing and advertising agency. One of the groups that is close […]

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21 Sep 2012
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Improving Ideas Through Trial By Fire

Attending after hours networking events, alumni affairs and interesting seminars are just one strategy owners and employees of a marketing and advertising agency such as mine might implement to foster new business, expand our network or drink beer. Fortunately for me, the owner of American Databank (a former employer of mine) invited me to a […]

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14 Sep 2012
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Social Media for B2B companies?

So are Facebook and Twitter a forum for people to post pictures of them doing foolish things or showing what they had for dinner? Is it a sales platform for Coke and Comcast to engage consumers? Can B2B companies use them as part of their marketing mix? The answer is yes to all these questions, […]

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