Category: General

02 Aug 2019

Decoding Advertising Buzzwords: Low-Risk, High-Yield

The best marketing strategy is the one that will get you the results you need, and quickly. Sometimes, the best way to achieve those results is to target the audience that you already know will be most receptive to you. Not only does this maximize your potential return on investment, it increases efficiency.

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30 Apr 2019

The Ins and Outs of Targeted Gifting

Something we talk about a lot on this blog (not to mention in our office on a day-to-day basis) is how to cut through the clutter of the current advertising environment. The most valuable thing to any ad agency is engagement.

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29 Apr 2019

Decoding Advertising Buzzwords: Clickbait

According to Wikipedia, the definition of clickbait is “…a text or thumbnail link that is designed to entice users to follow that link and read, view, or listen to the linked piece of online content.”

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