Not to sound like a Baby Boomer right off the bat here, but it really does seem like everything – at least in terms of advertising – revolves around Millennials these days.
We spend a lot of our time these days talking about Millennials and Baby Boomers, but there’s a large group situated right in between the two that makes up a huge segment of potential customers for companies and ad agencies to target.
Hey, we’ve all got our guilty pleasures… but we’ve gotta be honest, we were a little surprised by Jeff’s. Get a peak at ad agency life and stay tuned for the next episode of ‘Today at the Office’!
When you look at a group of people you want to target, it’s important to understand their specific characteristics, needs, and means of communication. Gender, race, socioeconomic class, and more feed into these personas, but there’s another differentiator that shouldn’t be overlooked: generational cohorts.
The best marketing strategy is the one that will get you the results you need, and quickly. Sometimes, the best way to achieve those results is to target the audience that you already know will be most receptive to you. Not only does this maximize your potential return on investment, it increases efficiency.
By definition, innovators are people who introduce revolutionary new ideas and strategies.
Can you imagine your life before Uber? How about Venmo? Airbnb?
Ideas are at the center of everything.
Something we talk about a lot on this blog (not to mention in our office on a day-to-day basis) is how to cut through the clutter of the current advertising environment. The most valuable thing to any ad agency is engagement.
According to Wikipedia, the definition of clickbait is “…a text or thumbnail link that is designed to entice users to follow that link and read, view, or listen to the linked piece of online content.”