The best marketing strategy is the one that will get you the results you need, and quickly. Sometimes, the best way to achieve those results is to target the audience that you already know will be most receptive to you. Not only does this maximize your potential return on investment, it increases efficiency.
By definition, innovators are people who introduce revolutionary new ideas and strategies.
Can you imagine your life before Uber? How about Venmo? Airbnb?
Ideas are at the center of everything.
Something we talk about a lot on this blog (not to mention in our office on a day-to-day basis) is how to cut through the clutter of the current advertising environment. The most valuable thing to any ad agency is engagement.
According to Wikipedia, the definition of clickbait is “…a text or thumbnail link that is designed to entice users to follow that link and read, view, or listen to the linked piece of online content.”
Big data is, well, a big term to unpack.
Our phones are, at this point, basically an extension of ourselves. In fact, according to a recent report, nearly 60% of all online traffic is driven by smartphones.
Whether you’re a tried and true Coloradan with a passion for all things outdoors or a recent transplant to Denver who doesn’t even own a pair of hiking boots, chances are you’re familiar with Patagonia as a brand.
In an age of smartwatches and smartphones, it would only make sense that marketing would have a “smart” counterpart.