Category: Advertising

13 Aug 2018

“How to Do Social Media the Right Way”

Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]

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07 Aug 2018

“Why is Building Relationships Important?”

We’ve all heard the phrase “It’s not what you know, it’s who you know.”   While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]

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10 Nov 2017

Integrating New Design

As we have previously discussed in our blog on ‘Changing Company Image – Rebranding,’ there are often decisions company’s are forced to make regarding their brand image and assessing if rebranding should occur. Once a decision to rebrand has been chosen it is important to understand the pros and cons of making that change. When […]

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15 Oct 2017

More than just a Logo

As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]

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08 Oct 2017

Changing Company Image – Rebranding

Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]

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14 Aug 2017
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Music in Advertising

“Music is a language that doesn’t speak in particular words. It speaks in emotions, and if it’s in the bones, it’s in the bones.” ― Keith Richards Much like Storytelling (which we talk about here), music has been an important part of the human experience since the beginning of time. It has grown and changed […]

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17 Jul 2017
Media Planning & Buying | Ad Buys | Marketing Agency Denver | Advertising Agency

Marketing on the Web

It’s no hyperbole that web presence has become the most vital marketing strategy for small businesses. Yet, it remains one of the most daunting projects for the untrained. There is so much to know from the myriad of coding languages to the aesthetic decisions behind website design. We are going to attempt to clear up […]

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26 Jun 2017
Public Relations | PR Firm | Marketing Agency Denver CO | Advertising Agencies

What’s the Buzz with Buzz Marketing?

Buzz Marketing is one of the most challenging marketing methods available, but can also be one of the most effective. Buzz Marketing is a viral marketing tactic that works to maximize word of mouth communication of your crafted brand image or message. Basically, your tactics get people to talk about your business, your product or […]

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19 Jun 2017
Strategic Planning, Marketing Plans | Marketing Agency Denver CO | Advertising

The Basics of Television Marketing

In May of 1938, the world was forever changed. The newly invented television was finally made available to the American public, and began a long tradition of appearing in almost every home. Though we didn’t yet know it, this advent also changed the way we do marketing. For the first time, we were allowed into […]

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