ABOUT THE PROJECT

BlueFin is an asset management consulting company dedicated to protecting and evaluating entire building envelopes for clients. What’s a building envelope? It includes all roofs, exteriors, and other parts of a building complex.

The challenge BlueFin came to Encite with was getting clients thinking about their roof and exterior walls enough to do something about them. Not only that, but they needed their customers to choose them over their competitors.

We began by developing a new brand and style guide for BlueFin. Our brand and style strategy guides help our clients define their target market, their brand objectives, and their identity. By laying out the building blocks of any marketing strategy, our team of copywriters, web developers, designers, and more created a centralized source of information on branding strategy we could all refer to—approved by BlueFin.

The result was a coordinated marketing strategy built on consistent branding style and artwork that was applied to their website, stationery, business cards, and more. BlueFin, with a new unified branding approach, saw large increases in revenue.

Please note: In addition to visual identity, website design and development, and logo design, our ad agency in Denver, Colorado also offers: media planning and buying, Internet marketing services, branding, copywriting and graphic design, public relations, strategic planning, and event marketing.