Category: Digital Marketing

13 Aug 2018

How to Do Social Media the Right Way

Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]

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26 Aug 2017
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Content Creation

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Ahh yes. The all-important content creation. In the marketing world, content creation is everything in social media and website marketing. You have to have great content. We’ve heard it dozens of times. But what is so important about content, and why must […]

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28 Jul 2017
Media Planning & Buying | Ad Buys | Marketing Agency Denver | Advertising Agency

The Basics of SEO

SEO stands for “Search Engine Optimization” and is the process of increasing site visits from natural search results by improving site relevance and usability and by increasing site community reputation. Wow that was a mouthful. Basically, SEO gets you more visits by making you appear higher on search result pages. This is done through improvement […]

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17 Jul 2017
Media Planning & Buying | Ad Buys | Marketing Agency Denver | Advertising Agency

Marketing on the Web

It’s no hyperbole that web presence has become the most vital marketing strategy for small businesses. Yet, it remains one of the most daunting projects for the untrained. There is so much to know from the myriad of coding languages to the aesthetic decisions behind website design. We are going to attempt to clear up […]

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02 Jun 2016
Facebook Mistakes, Social Media Marketing

The Five Most Common Facebook Marketing Mistakes

Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]

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23 May 2016
Search Engine Optimization, SEO

Five SEO Tips for Global Marketing

If your small business is online and marketing to customers all over the world, chances are you need to reach more customers all the time with a broadly appealing marketing campaign to go with your broadly appealing products and services. Selling products and making your business website available to customers around the world is obviously […]

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09 May 2016
Integrated Marketing Communications

Three Reasons Why You Need an Integrated Marketing Strategy

Small businesses these days are losing faith in their marketing agencies and the strategies they offer for a number of reasons. Obviously, if a marketing plan isn’t focused on their target audience or it doesn’t highlight the best attributes of a business to bring in more foot traffic and web traffic, it’s easy to lose […]

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01 Apr 2016
Strategic Planning, Strategic Marketing, Hire a Marketing Agency

Three Reasons Why Hiring a Marketing Agency is Better Than Hiring a Marketing Manager

This is a really long title for a reason: The world needs to know that hiring a marketing agency is better than hiring a marketing manager in-house. It may seem like having a marketing manager for your business will be more efficient than hiring an outside marketing agency, but actually the opposite is true. If […]

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