In advertising and marketing circles, conversations about working on the marketing agency side versus working as an in house marketing person are pretty common. Many people are partial to one side or the other, but each has their pros and cons. I think Denver is a pretty conventional market. We have several large companies that […]
Advertising and marketing agencies salivate over certain clients. At least, Encite does. Well, not literally. Certain clients’ products and services make it easier on marketing agencies because of their fundamental offerings. These offerings tend to be easy to connect to an emotion, and emotion is a great influencer of buyer behavior. Whether you are aware […]
Small businesses obviously have many challenges, with many considerable decisions coming across business owners’ desks everyday. Budgetary concerns are constantly a big one, but the one that owners must inevitably face is addressing those tasks that they outsource. Outsourcing to vendors that specialize in certain fields are vital in creating and maintaining great work, which […]
I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]