Most products and services in the marketplace aren’t groundbreaking and innovative. They are a commodity and “me too” concepts with very little differentiation between them. That is not to say that they can’t be successful. It will just take a bit more work to get there. Marketing and advertising works. I think we can agree […]
Empathy. Frustration. Compassion. Annoyance. I think every marketing and advertising agency experiences these feelings when working with clients. In fact, any marketing agency that is worth anything must at some point feel personally connected with the work they are performing, so these emotions will inevitably appear. At times, I can become really frustrated with clients […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
While working with a variety of small businesses here in Denver, I have heard many great ideas, concepts and business plans. In fact, that is what an advertising and marketing agency is ultimately on the look out for: original and novel thoughts paired with the people courageous enough to pursue them. This past weekend, I […]
As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]
As a small business owner myself here in Denver, I have my hands in virtually every facet of my business. Not only do I participate in the advertising and marketing elements of creative, strategy and online, but I have to oversee accounting and invoicing, which isn’t something I really enjoy doing, to tell you the […]
Whenever a new year starts, there is an influx of self-improvement articles, commentaries and lists. We here at Encite have been guilty of this although we can see some value in it. So we are going to provide one here today! In marketing and advertising, improvement is the key to successful initiatives, campaigns and programs. […]
Advertising agencies have a big task. Clients come to us with a certain expectation on how their marketing and advertising is going to look, communicate and most importantly, provide results. As a Denver advertising agency, Encite still has the same challenges as the rest of the industry. We aren’t too worried about providing measurable and […]
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]
2012 has been a great year for Encite International. The marketing and advertising industry has seen a pretty good rebound from the Great Recession. Slowly but surely we are getting back to work levels not seen since 2007. As a Denver based advertising agency, we work with a wide variety of clients including many real […]