Category: Branding

19 Feb 2018

Influencer Marketing

2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]

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06 Feb 2018

What is Inclusive Marketing?

Inclusion – the action or state of including or being included within a group or structure. What a definition… using the word include twice! 2018 has proven to be a time that emphasizes equality and diversity. You see “the trend” all over advertisements and integrated through marketing strategies. But what exactly is inclusive marketing and […]

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04 Dec 2017

Storytelling: Planning the Story

Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]

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27 Nov 2017

Storytelling: What Target Audience?

Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]

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13 Nov 2017

Was it Effective?

As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]

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15 Oct 2017

More than just a Logo

As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]

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08 Oct 2017

Changing Company Image – Rebranding

Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]

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07 Oct 2017
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

That One Customer

“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]

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16 Jun 2017
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

Storytelling Debrief

Over the past few blogs we have focused on storytelling as a form of marketing. We’ve gone over quite a bit of information that we hope will be helpful in your future endeavors. We’d like to put a nice bow on this series and do a quick debrief on some of the more important points. […]

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