Category: Branding

04 Dec 2017

Storytelling: Planning the Story

Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]

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27 Nov 2017

Storytelling: What Target Audience?

Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]

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13 Nov 2017

Was it Effective?

As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]

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15 Oct 2017

More than just a Logo

As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]

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08 Oct 2017

Changing Company Image – Rebranding

Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]

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07 Oct 2017
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

That One Customer

“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]

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16 Jun 2017
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

Storytelling Debrief

Over the past few blogs we have focused on storytelling as a form of marketing. We’ve gone over quite a bit of information that we hope will be helpful in your future endeavors. We’d like to put a nice bow on this series and do a quick debrief on some of the more important points. […]

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06 Apr 2017

Designing your company’s image

In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]

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27 Mar 2017
Marketing Agencies, SEO, Search Engine Optimization

3 Components of SEO and Why They’re Important to You

What exactly is SEO?  Search Engine Optimization is the process of improving a webpage and improving it to increase visibility on search engines.  SEO is separate from advertising as it focuses on a search engine’s organic results.  It involves no payment for keywords and no negotiating with different search engine providers.  It is not a […]

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13 Mar 2017
Social Media, Business Tool, SMM

Organic Social Media Interactions

Social media is everywhere.  People of all demographics use social media to share, like, and communicate with others.  It also makes for a great, and often necessary, platform for businesses to interact with their customers.  Social media is now one of the primary sources of information on businesses and organizations.  Users can post reviews, make […]

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