There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating your site and your brand in the larger […]
As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to History.com, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by the school district of Sonoma, […]
Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help? It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of all shapes and sizes. And […]
When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach. Even when compared to email, social media, and other traditional advertising […]
For all of the advantages and opportunities that technical colleges and trade schools provide to students looking for a way to jump start their careers while paying less in tuition and fees, there’s certainly a disproportionate amount of stigma out there that seems to suggest that affordability equals low-quality education. Pickens Technical College doesn’t agree […]
Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more. Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]
It’s a new year, so let’s dive in to how we can make the most of it together. Having an effective marketing strategy is the cornerstone of business success in today’s marketplace. That strategy can be based in traditional tactics, have a focus on digital marketing, or be an a la carte menu of what […]
Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel? Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user base since August. Even though […]
Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy. 1. Start as early as you can If you want to get ahead […]
As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry. New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]