In advertising and marketing circles, conversations about working on the marketing agency side versus working as an in house marketing person are pretty common. Many people are partial to one side or the other, but each has their pros and cons. I think Denver is a pretty conventional market. We have several large companies that […]
Advertising and marketing agencies salivate over certain clients. At least, Encite does. Well, not literally. Certain clients’ products and services make it easier on marketing agencies because of their fundamental offerings. These offerings tend to be easy to connect to an emotion, and emotion is a great influencer of buyer behavior. Whether you are aware […]
You get what you pay for. We have all heard that cliché. But there is some truth to it. As a Denver based marketing and advertising agency, Encite works with many small businesses on a variety of projects including website creation, direct mail and social media management. One of the biggest challenges in working with […]
I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]